it’s great when monsters smile. Herraizsoto&Co.
Thinking
BMW ADVERTISES MY CAR!
Imagine that one day Coke starts advertising for Pepsi, or Nike for Adidas. Well, BMW has found one great reason to do just that and advertise for Mercedes, Audi, Renault... Helping you leave behind the only thing keeping you from enjoying a BMW: your car!
With our campaign “BMW advertises your car”, we did our best to help our future drivers sell their current car. We gave them our best advertising space: hired top screenwriters and designers to create every “Car for sale” ad, turned the BMW 1 Series microsite into a space dedicated to advertising our users’ cars, and published their ads in our banners, website,search engine ads, social media...
DOING
The advertising way:
Turning our users' old cars into amazing cars
I'm selling my car or it will sell myself
I'm selling my car because man is ungratefull by nature
I'm selling my car because I think it likes me
smiling
2.420 google entries
for "BMW advertises your car"
in just the first 5 days of the campaign.
Owners of all the top 20 car brands asked bmw to help them sell THEIR car.
With Audi, Volkswagen and Seat ranked in the Top 3 of all our advertised brands.
Our campaign multiplied the number of happy people
Our users sold their car easily and got to own the BMW they’ve always desired.
Our site visitors got a Mercedes, a Honda, a Porsche or a Ford at a good price.
All visitors who read our ads were guaranteed to leave with tons of smiles.
YOU LIKE, WE LIKE
“Up till now, car brands offered just good prices to help you change your car. BMW has gone a step beyond with this fresh campaign.”
“In times like these, BMW is determined to raise the level of happiness among Spanish drivers, helping them take the first step to a new 1 Series.”
“An innovative manner to approach consumers, exploring a brand new way and totally grasping the psychology of today’s costumer.”
