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When we hear a song that truly touches us, we feel an uncontrollable desire to move: to dance, to wave our hands, to express ourselves. We wanted to offer an interactive experience that would allow us to express ourselves…only with a paintbrush. The user can move the paintbrush freely across the screen just like when dancing or swaying his or her arms, but the brush will paint in sync with what is happening in the song and change size and strength according to the intensity of the music. Furthermore, the paintbrush, represented by a circle like that used in Photoshop, pulses in time with the song, splashing paint with each beat.
It is like a living paintbrush that is connected to the music, letting you be drawn further and further into the song.
The experience was so intense that we thought to upgrade the level of interaction. We wanted to see the people`s faces whilst they painted and filled the streets with art. With a few basics including a projector, a computer, a Wii remote and a stereo, hundreds of people were brought closer to the initiative.
:: AWARDED WITH THE FWA SITE OF THE MONTH (MARCH 09) ::
:: RECENTLY AWARDED WITH THE FWA PEOPLE'S CHOICE AWARD 2009 ::