- We love Rock&Roll
and its attitude,
because that’s exactly
how brands should
connect with their consumers.
We love turning
consumers into fans.
We love Jim Morrison because
he said "I am the Lizard King,
I can do anything".
We love Camper, IKEA, Carrefour,
BMW and Casio because they
are some of our clients.
-
We love Ben&Jerry’s
when they’re not empty and
Moleskines when they’re full.
We love Barcelona because
its Barcelona and it’s five minutes
from the rest of the world.
We love good ideas and
draught beer although
one isn’t necessarily
connected to the other.
-
We love the future because
we can invent it.
We love music because
it says things that words
could never say.
We love the impossible because
it's like the bogeyman,
a lie to make people behave.
-
We love technology because,
right from the beginning it has
always created the coolest
tools for artists to best
express themselves.
We love ping-pong because
it’s like life itself: there is
no ping without the pong.
-
We love post-its because
they’re like Twitter, only
on paper.
We love the word "beautiful"
because it’s impossible to say it
without getting emotional.
We love energy. The good sort.
The kind that’s created when
someone smiles.
-
We love badminton, levitation
and all those things that
we haven’t done yet.
-
We love creativity,
because, in reality,
it’s the only thing
we’d take with us to a
desert island.
- Under Construction.
- provisional.
- Some day we will have the new website.
- Difficult to say when.
- We're not fortune tellers.
- Just like Gaudi's Sagrada Familia Cathedral...
- ...without a fixed end date.
- Anyways if we were to design our own website...
- ...It would have to be an example of excellence.
- We don´t know if we could handle the pressure.
- perfectionism is horrible.
- precisely because it does not exist.
- just take a look at it the day after...
- ...and it is no longer perfect.
- that is why perfectionism cannot be an objective.
- alive only for a mere instant.
- just like an orgasm.
- or a goal in the final minute of a match.
- or when someone says "i love you".
- and that is why we have our site under construction.
- because perfection only lasts for a few precious seconds.
- what we really wanted was a perfect corporate website...
- that would continue to be perfect for a couple of years.
- ask a six year old to write down her name on a piece of paper.
- and she writes it in a second.
- now ask a creative professional to do the same.
- and you are hosed.
- Looking for that special font-type.
- And the paper-type, neither too classical nor too modern.
- Add to that the composition.
- And don't forget the concept to bring all of this together.
- And since it's his name, the concept has to be just goddamn amazing.
- And that is something you naturally cannot do overnight.
- you need to think, document, look for references...
- and that is the problem we creatives have.
- we are like women. we think too much.
- that is why we have a page under construction.
- because we can.
- because that is one of the cool things about the internet.
- able to post things online and say it is temporary.
- and not feel bad about it.
- imagine how cool if real life could be like that too.
- to be able to say to your boss.
- you sonofabitch under construction.
- and not feel bad about it.
- and since we are not capable of making something perfect...
- ...we have put together something quickly.
- we call it under construction.
- and not feel bad about it either.
- oh how we love the internet.